The Disneyfication of Edinburgh

  • Theming — This is the familiar domain of Rainforest Cafes, with their anamatronic bird noises accompanying your break from a day of shopping at the megamall. or the penchant for heavily themed hotels on the Las Vegas strip.
  • Dedifferentiation of consumption — a fancy way of referring to the encroachment of consumption into spaces that serve another purpose. For example, the gift shop you are rerouted through on your way out of a theme park ride.
  • Merchandising — From pens to clothing, books and sweets, merchandising plays an increasing role in the branding of popular tourist cities like Berlin and London.
  • Emotional labor — This focuses on the people who occupy the themed environment. The scripted interactions and ever-smiling park employees, or big-box storehands whose cheerfulness distracts us from the fact we are probably being pitched a sale.

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Mike Small

Mike Small

Venture Communism | Degrowth | Twilight Sci-fi | Generalism